When RIO was brewed, the aim was to give the youngsters in the country a taste of different, to take them beyond the limited options they had been seeing for ages together. And give them a taste of India’s First Fusion Drink. With India’s First Fusion Drink, RIO took the youth to a never-explored territory of taste and inspired them to develop the thrill and thirst for new. Everything about Rio is different, from its taste, looks, color to even its thinking as a brand.
RIO is more focused on changing thinking, breaking shackles, altering perceptions, ending presumptions, curtailing preconceived notions, and rendering for the audience a never-before experience. This ideology is reflected in their beverage too.
When Rio came to acid designs with this ideology and Several combinations and contrast fusions of exotic fruits from around the world we instantly thought of putting vibrant colours and simplified graphics to make it stand out in the shelf.